Mustard comes in dozens of varieties. Why not ketchup?

The Ketchup Conundrum Original article in the New Yorker By Malcolm Gladwell August 29, 2004 Many years ago, one mustard dominated the supermarket shelves: French’s. It came in a plastic bottle. People used it on hot dogs and bologna. It was a yellow mustard, made from ground white mustard seed with turmeric and vinegar, which gave […]

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